Safe High Performance Personal Care Products Available
Beautycounter is on a mission to get safe products into the hands of everyone and Kerri Chiappone, Beautycounter consultant, is excited to share their mission with our readers. According to Beautycounter, there are about 10,000 chemicals commonly found in personal care products; only 10% of those chemicals have safety data. “In addition, the United States has not passed a major federal law to regulate the ingredients used in personal care products since 1938...yes, 1938,” says Chiappone.
In response, Beautycounter is setting a new safety standard in personal care products and has banned more than 1,500 ingredients from their products. “We also ensure our products perform, and that they're as indulgent as any luxe shampoo, lipstick or oil on the market,” says Chiappone. Beautycounter is proud to be among the first to be EWG Verified. Environmental Working Group (EWG) is a non-profit, non-partisan organization dedicated to protecting human health and the environment; verification is an easily identifiable mark for consumers to identify products that meet their rigorous criteria.